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source:  CA Dept. of Health Services
1200.  We will also develop a tri-fold pamphlet.  These will be handed out at forums and
will briefly describe BCAN’s mission and activities.
Evaluation:  We will compare targeted circulation and publication frequency to actual
circulation and publication frequency.  Further, in each newsletter we will invite reader
response to content and format and provide a space for letters to the editor.
Media Coverage:  With the assistance of G. R. (public relations professional and BCAN
volunteer), we will develop and place 10-15 articles and letters-to-the-editor in the Marin
Independent Journal.  Topics will include responses to current research, announcements
of new BCAN grants and projects, updates on statistics, grassroots activities in the Bay
Area, and personal stories of breast cancer survivors.
Evaluation:  We will track articles and letters placed and compare to targeted placements.
We will also track media references to BCAN.
Promotion of Research:  Board members will work with a contracted grant writer to
develop proposals supporting cutting edge research. As part of proposal
development, we will fund travel by two board members to New York and Boston to
study the research methods of the Silent Springs Institute and the Long Island Breast
Cancer Research Project.  Potential funders include:
Breast Cancer Research Council’s
Community Research
Collaboration Program.  In
conjunction with the University of
California system, the Council
annually distributes about $16
million gleaned from California’s
tobacco tax.  The funds are
targeted for breast cancer research.
We currently have a $75,000 pilot award under this program, and will be preparing an
application for a full research award to cover a $500,000 three-year study of factors in
adolescence that put women at risk for breast cancer later in life.  We will also apply
for a pilot project on environmental risk factors.
California Endowment.  The Endowment, a new foundation created by the
privatization of Blue Cross of California, is committed to funding health-related
initiatives.  The Endowment recently announced new guidelines for funding for
projects that  address “persistent and/or emerging health challenges using a holistic,
integrative, systems change approach.”
W. Alton Jones Foundation.  The foundation funds research on the impact of toxins
on the ecosystem.
Evaluation:  We will track grant proposals submitted and awards made.  We intend to
submit nine proposals and receive funding for at least three with an estimated total of
$200,000 in new funding.
Causes of Breast Cancer
Known Risk
Unknown Factors
source:  CA Dept. of Health Services
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